The Content Engine Is Winning and Losing
Fourteen weeks ago Wickfield stood up an AI content engine: an agent pipeline that researches, drafts, and publishes comparison pages, integration pages, and templates. You own it. Here is what fourteen weeks look like. | | | | | |…
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What You'll Be Doing
Fourteen weeks ago Wickfield stood up an AI content engine: an agent pipeline that researches, drafts, and publishes comparison pages, integration pages, and templates. You own it. Here is what fourteen weeks look like.
| Metric | Week 1 | Week 14 | Change |
| Pages published per week | 8 | 61 | +663% |
| Total indexed pages | 340 | 2,910 | +756% |
| Organic sessions per week | 41,200 | 96,800 | +135% |
| Sessions from AI answer engines (ChatGPT / Perplexity / Gemini / Claude referrers) | 900 | 11,400 | +1,167% |
| Organic session → trial start | 3.4% | 1.1% | −2.3 pts |
| Trial starts from organic per week | 1,401 | 1,065 | −24% |
| Trial → paid, organic cohort | 7.9% | 6.2% | −1.7 pts |
| Pages with ≥1 organic session in last 28 days | 71% | 23% | −48 pts |
| Median time to publish one page | 6.5 hrs | 22 min | −94% |
| Pages human-reviewed before publish | 100% | 18% | −82 pts |
| Branded search volume per month | 24,100 | 31,600 | +31% |
| Cost per published page (tokens + tools) | — | $2.10 | — |
Three things from outside the dashboard:
- In week 12, sales took three inbound calls referencing a comparison page that claimed Wickfield does multi-entity consolidation. It does not. One of those calls was a demo that ended badly.
- A competitor’s counsel sent a letter about a comparison page. Legal has responded and the page is down.
- 41% of published pages use the “X vs Y” template, and a manual read of ten of them found the body copy substantially identical below the first two paragraphs.
Traffic is up. Trials are down. Diagnose it and say what happens in the next four weeks.
Constraints to consider
- You cannot publish fewer than 40 pages a week. The CEO committed that number to the board and it is not reopening this quarter.
- One content writer and a half-time marketing ops analyst. No engineer, and you cannot hire.
- The agent pipeline runs on a fixed $1,400/month token and tooling budget. Anything you add has to fit inside it or displace something.
- Following the legal letter, any claim about a competitor must be checkable against a public source before publish. No exceptions.
- You have four weeks before the next board update.
AI Usage Guidance
We expect you to use AI tools. We evaluate how you use them — not whether you use them. Evidence of iteration, redirection, and critical evaluation scores higher than a polished output with no process documentation.
The single highest-signal indicator: your video answer to the mandatory AI question. If you cannot name a specific moment where you redirected AI output, evaluators will assume you did not.
Mandatory AI question for your video: Walk me through one moment where you disagreed with, pushed back on, or redirected what the AI gave you — and what you did instead. Name the specific moment. Explain what the AI produced that didn’t meet the bar, what you did differently, and why.
Communication clarity matters for this role. We assess structure, stakeholder awareness, and ability to simplify complex ideas — not presentation style or accent.
What You'll Accomplish
Diagnose a decline in a machine-driven growth channel from mixed quantitative and qualitative signal
Separate a volume effect from a quality effect when both are present in the same funnel
Design a quality gate for AI-generated output, including what is automated, what is human, and how the sample is drawn
Prioritize four weeks of a two-person team against a fixed output floor
Communicate a diagnosis and a plan to a board-facing audience, including what you are unsure about
How Your Work Will Be Scored
What to Submit
File 1 — Diagnosis and Four-Week Plan
Format: .pdf, .doc, .docx, .rtf, .txt, .md
What is actually happening, ranked by contribution to the decline, and exactly what the team does for four weeks.
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File 2 — README Document
Format: .pdf, .doc, .docx, .rtf, .txt, .md
Three required sections:
- Section A — Written analysis: your causal argument. Which movements are causes, which are symptoms, and what the data cannot separate. State the evidence that would confirm or kill your leading hypothesis. 350–450 words.
- Section B — The gate you would put in front of the machine: design the quality gate. Specify each check, whether it is automated or human-judged, its pass criterion, what fraction of pages a human reviews and how those pages are selected, the kill criterion that retires a page template, and the one metric you would instrument that does not exist today — and why it is the one.
- Section C — AI Usage Log (Mandatory): This is not a trick. We want to see how you work with AI — not whether you used it. In a short section of your README, document your AI collaboration process. For each significant interaction with an AI tool, briefly note: what you asked the AI to help with / what it gave you / what you kept, changed, or rejected — and why. Three interactions documented is sufficient. The log does not need to be exhaustive.
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File 3 — Video Walkthrough
Format: .mp4, .mov, .webm
Record as MP4 or MOV and upload directly on the Provn platform as a separate file. Cover: (1) your diagnosis in one sentence, ~30 sec; (2) the evidence chain behind it, ~90 sec; (3) your gate design and the kill criterion, ~90 sec; (4) the mandatory AI question, ~60 sec; (5) what you’re least sure about, ~45 sec. Speak naturally — we assess reasoning, not verbal polish.
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