You're joining Lumen as their first Senior Product Designer. Lumen builds workflow automation software for mid-market operations teams — think approval chains, task routing, and audit trails for companies with 200–2,000 employees. Lumen has 60 customers, is post-Series A, and just closed its first cohort of larger accounts.
The problem: new signups are dropping off hard between account creation and their first completed workflow. The Head of Product has handed you the data and a mandate: "Diagnose it and show me a fix. You own the onboarding experience."
The data package:
| Metric | Value |
|---|---|
| Signup → first workflow created | 41% |
| First workflow created → first workflow completed | 52% |
| Median time to first completed workflow | 3 days, 40 minutes active time |
| Support tickets tagged "confused during setup" (first 7 days) | 34% of all new-account tickets |
| Users who abandon at the "connect your team's tools" step | 61% of those who reach it |
| NPS from users who complete onboarding within 24 hours | +58 |
| NPS from users who take longer than 3 days | +6 |
Top verbatims from onboarding-abandon exit surveys:
You have 45 minutes to diagnose the problem and design a fix for the highest-leverage part of the flow.
We expect you to use AI tools. We evaluate how you use them — not whether you use them. Evidence of iteration, redirection, and critical evaluation scores higher than a polished output with no process documentation.
The single highest-signal indicator: your video answer to the mandatory AI question. If you cannot name a specific moment where you redirected AI output, evaluators will assume you did not.
Mandatory AI question for your video: Walk me through one moment where you disagreed with, pushed back on, or redirected what the AI gave you — and what you did instead. Name the specific moment. Explain what the AI produced that didn't meet the bar, what you did differently, and why.
Video guidance for this role: Speak naturally, as if walking a PM and an engineer through your Figma file together. We're listening for your decision logic — the constraints you weighed and the trade-off you made — not verbal polish.
Submission: Upload each deliverable as a separate file directly on the Provn platform: your Design Artifact, your README document (Sections A, B, and C), and your video walkthrough (MP4 or MOV).
Demonstrate the ability to diagnose a multi-signal UX problem and identify its highest-leverage fix from imperfect, aggregate data
Produce an implementable design solution within a stated component and accessibility constraint
Show evidence-driven iteration: a direction considered, evidence against it, and the resulting change
Connect a design decision to a specific, scenario-anchored outcome metric
Show how you worked with AI to accelerate your process — including at least one moment where you redirected it
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