UX Designer Challenge -Simplifying User Flow
Simplify and clarify a common digital experience flow
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What You'll Be Doing
This challenge is for the UX Designer role at CFA (Community Financial Access), an early-to-mid level position in the UI/UX Design / Web & Digital Interface Design pathway.
Scenario — "Simplify the Appointment Booking Flow"
A community nonprofit's site lets users book appointments for free tech support. Feedback shows that users often abandon the booking process midway, the form feels long and confusing, people aren't sure what information is required versus optional, and confirmation and next steps aren't clear.
Your Task
Design a simpler, clearer booking flow that reduces friction and improves completion rate, provides clear guidance at each step, builds user confidence throughout the process, and can be tested and validated with real users. Propose specific changes to the flow such as fewer steps, better layout, or clearer messaging, and explain how you'd measure success.
Record a video walking us through your approach. Submit written artifacts including your flow redesign summary and testing plan.
What You'll Accomplish
Demonstrate your ability to apply user-centered design principles to simplify complex flows
Identify and remove friction points in user journeys
Design clear and accessible interfaces that build testable hypotheses for usability improvements
Develop feedback loops for iterative design.
How Your Work Will Be Scored
What to Submit
Flow Redesign Summary
Format: .pdf, .doc, .docx, .rtf, .txt, .md
Outline your new flow including the steps, key screens, and user journey. Highlight one major friction point removed and explain why it matters. Include at least one visual or content change that builds user confidence. Focus on user needs and clear reasoning. Simple sketches or wireframes are acceptable.
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Testing & Feedback Plan
Format: .pdf, .doc, .docx, .rtf, .txt, .md
Describe how you would test usability including specific tasks, success measures, and your testing approach. Explain how you would collect feedback including methods, sample size, and key questions. Detail how you would use feedback to iterate on the design. Think about both quantitative metrics like completion rate and time on task, as well as qualitative insights like user frustration points and comprehension.
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Video Recording
Format: .mp4, .mov, .webm
Record a continuous, one-take video that includes all three components:
1. Introduction (1-2 minutes) Describe a product or feature you helped make easier or clearer for users. What was confusing before, and how did you improve it? What was the measurable impact?
2. Traits Assessment (2-3 minutes) Which situation sounds more enjoyable, and why?
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Scenario A — "The Thursday Tune-Up" (Execution): You are asked to streamline an existing checkout flow before next week's usability test. The stakeholders have approved the overall approach, and you need to implement specific improvements quickly. Would this focused, deadline-driven optimization work energize you?
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Scenario B — "The Fresh Start" (Discovery): You are exploring how a new audience such as students, seniors, or small business owners might use the product differently and proposing a new flow tailored to their needs. You will conduct research, explore options, and present recommendations. Would you enjoy this exploratory, research-driven work?
There is no right or wrong answer — just share which environment helps you do your best work.
3. Challenge Response (3-5 minutes) Walk us through how you would approach simplifying the appointment booking flow. What are the main friction points you would address? How would you redesign the flow? How would you test if the new flow improves completion rate?
AI Usage Declaration At the end of your video, please state whether you did not use any AI tools, or if you used AI tools, briefly describe how, including prompts and edits.
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Create a free account to upload your work. Your progress saves as a draft until you submit.
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