This challenge is for the UX Designer role at CFA (Community Financial Access), an early-to-mid level position in the UI/UX Design / Web & Digital Interface Design pathway.
Scenario — "Simplify the Appointment Booking Flow"
A community nonprofit's site lets users book appointments for free tech support. Feedback shows that users often abandon the booking process midway, the form feels long and confusing, people aren't sure what information is required versus optional, and confirmation and next steps aren't clear.
Your Task
Design a simpler, clearer booking flow that reduces friction and improves completion rate, provides clear guidance at each step, builds user confidence throughout the process, and can be tested and validated with real users. Propose specific changes to the flow such as fewer steps, better layout, or clearer messaging, and explain how you'd measure success.
Record a video walking us through your approach. Submit written artifacts including your flow redesign summary and testing plan.
Demonstrate your ability to apply user-centered design principles to simplify complex flows
Identify and remove friction points in user journeys
Design clear and accessible interfaces that build testable hypotheses for usability improvements
Develop feedback loops for iterative design.
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