Turning AI Ideas into Measurable Impact

Submission Artifacts

Maximum Number of Artifacts: 3

Required Submissions:

1. AI Initiative Brief (Required)
   • Format: PDF or Document
   • Length: 1 page maximum
   • Describe your proposed initiative in plain language
   • Include:
     • The workflow or problem: What's inefficient or repetitive today?
     • The AI opportunity: What could be automated, predicted, or improved?
     • The MVP scope: What the first version would do (and what it won't)
     • Impact & success metrics: How you'd measure improvement (time saved, CSAT, accuracy, etc.)
     • Technical requirements: What you'd need from engineering (data, APIs, integrations) and estimated level of effort (small/medium/large)
   • This is your one-pager to pitch to leadership for greenlight
2. Rollout & Risk Plan (Required)
   • Format: PDF or Document
   • Length: 1 page maximum
   • Outline how you'd safely and effectively roll out your initiative:
     • Key teams or partners involved
     • Risks or ethical considerations (e.g., bias, privacy, brand tone)
     • How you'd test and iterate before scaling
     • One simple dashboard or KPI you'd track post-launch
   • Keep it pragmatic — show how you'd balance speed and caution
3. Video Recording (Required)
   • Format: MP4
   • Length: 7-10 minutes (continuous recording, one take)
   • Must include all three components detailed below

Submission Guidelines

Video Requirements:

Your 7-10 minute video must include ALL three components:

1. Introduction (1-2 minutes)

• Share one example of a time you helped a team or organization adopt a new technology or workflow successfully. What made that rollout effective?

2. Traits Assessment (2-3 minutes)

Which of these situations sounds more like the kind of challenge you thrive in — and why?

• Scenario A — "The Thursday Workshop" (Execution): You're leading a hands-on workshop with the Customer Care and Sales teams. The goal is to find one workflow to automate using Brilliant Earth's internal AI assistant. The group identifies email triage as a candidate — but it's messy: multiple CRMs, variable tone, and sensitive language about orders. You have two days to define the MVP: what the assistant should do, what data it needs, and how you'll measure success. Would you enjoy focusing on that kind of near-term, well-scoped problem?
• Scenario B — "The Vision Sprint" (Discovery): You're working directly with leadership to define the AI roadmap for the Operations & Supply Chain organization. There's no clear starting point — you'll need to talk to multiple teams, uncover bottlenecks, and propose a phased strategy for where AI can make the biggest impact over six months. Would this open-ended, strategic discovery challenge energize you more?

After answering, explain: Which scenario did you choose and how does that reflect your PM style — are you more execution-focused or strategy-focused?

3. Challenge Response (3-5 minutes)

Walk us through your approach to the scenario. In your response, be sure to specify:

• What specific AI initiative would you start with?
• ONE primary success metric you'd track, the target number/improvement you'd aim for, and how long it would take to see results
• How would you define success and measure its impact?
• How would you manage cross-functional alignment and de-risk the rollout?

AI Usage Declaration:

At the end of your video, please state:

• ☐ I did not use any AI tools
• ☐ I used AI tools (briefly describe how, including what you changed or edited)