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    Challenges/Brilliant Earth/General/Turning AI Ideas into Measurable Impact

    Turning AI Ideas into Measurable Impact

    Product Management
    AI Strategy
    Cross-Functional Leadership
    Digital Transformation
    Estimated Time:
    30 minutes
    Status:Not started

    What You'll Be Doing

    Scenario — "AI Transformation, One Workflow at a Time"

    Context: Brilliant Earth's mission is to create a more transparent, sustainable jewelry industry.

    As part of its digital transformation, the company is building an internal AI platform to streamline operations, enhance customer care, and improve e-commerce experiences.

    Leadership has asked your team to identify and define one high-impact AI use case that can be delivered within the next quarter.

    It should either:

    • Save time or reduce manual effort for an internal team, or
    • Improve customer experience through faster or more accurate responses

    Your Task:

    You'll need to:

    1. Choose one specific workflow or process that AI could improve (e.g., product recommendations, repair-request triage, or supplier communications).
    2. Define what the AI solution would do, how it would fit into existing systems, and how you'd measure its impact.
    3. Outline how you'd gain stakeholder buy-in and handle risks (e.g., accuracy, privacy, or brand tone).

    Record a video walking us through your approach, and submit written artifacts for your initiative brief and rollout plan.

    What You'll Accomplish

    Identify high-impact AI opportunities in business operations

    Define clear MVP scope and success metrics

    Navigate cross-functional stakeholder alignment

    Balance innovation with risk management

    Communicate technical concepts to non-technical audiences

    How Your Work Will Be Scored

    Business Impact & Clarity — 40% Cross-Functional Communication — 30% AI & Product Understanding — 20% AI Usage Transparency — 10%

    What to Submit

    Submission Artifacts

    Maximum Number of Artifacts: 3

    Required Submissions:

    1. AI Initiative Brief (Required)
      • Format: PDF or Document
      • Length: 1 page maximum
      • Describe your proposed initiative in plain language
      • Include:
        • The workflow or problem: What's inefficient or repetitive today?
        • The AI opportunity: What could be automated, predicted, or improved?
        • The MVP scope: What the first version would do (and what it won't)
        • Impact & success metrics: How you'd measure improvement (time saved, CSAT, accuracy, etc.)
        • Technical requirements: What you'd need from engineering (data, APIs, integrations) and estimated level of effort (small/medium/large)
      • This is your one-pager to pitch to leadership for greenlight
    2. Rollout & Risk Plan (Required)
      • Format: PDF or Document
      • Length: 1 page maximum
      • Outline how you'd safely and effectively roll out your initiative:
        • Key teams or partners involved
        • Risks or ethical considerations (e.g., bias, privacy, brand tone)
        • How you'd test and iterate before scaling
        • One simple dashboard or KPI you'd track post-launch
      • Keep it pragmatic — show how you'd balance speed and caution
    3. Video Recording (Required)
      • Format: MP4
      • Length: 7-10 minutes (continuous recording, one take)
      • Must include all three components detailed below

    Submission Guidelines

    Video Requirements:

    Your 7-10 minute video must include ALL three components:

    1. Introduction (1-2 minutes)

    • Share one example of a time you helped a team or organization adopt a new technology or workflow successfully. What made that rollout effective?

    2. Traits Assessment (2-3 minutes)

    Which of these situations sounds more like the kind of challenge you thrive in — and why?

    • Scenario A — "The Thursday Workshop" (Execution): You're leading a hands-on workshop with the Customer Care and Sales teams. The goal is to find one workflow to automate using Brilliant Earth's internal AI assistant. The group identifies email triage as a candidate — but it's messy: multiple CRMs, variable tone, and sensitive language about orders. You have two days to define the MVP: what the assistant should do, what data it needs, and how you'll measure success. Would you enjoy focusing on that kind of near-term, well-scoped problem?
    • Scenario B — "The Vision Sprint" (Discovery): You're working directly with leadership to define the AI roadmap for the Operations & Supply Chain organization. There's no clear starting point — you'll need to talk to multiple teams, uncover bottlenecks, and propose a phased strategy for where AI can make the biggest impact over six months. Would this open-ended, strategic discovery challenge energize you more?

    After answering, explain: Which scenario did you choose and how does that reflect your PM style — are you more execution-focused or strategy-focused?

    3. Challenge Response (3-5 minutes)

    Walk us through your approach to the scenario. In your response, be sure to specify:

    • What specific AI initiative would you start with?
    • ONE primary success metric you'd track, the target number/improvement you'd aim for, and how long it would take to see results
    • How would you define success and measure its impact?
    • How would you manage cross-functional alignment and de-risk the rollout?

    AI Usage Declaration:

    At the end of your video, please state:

    • ☐ I did not use any AI tools
    • ☐ I used AI tools (briefly describe how, including what you changed or edited)

    On this page

    Top of Page
    What You'll Be Doing
    How It's Scored
    What to Submit