You're joining Meridian as their first Principal Product Manager. Meridian builds project management software for professional services firms — law firms, management consultancies, and accounting practices. They have 1,400 customers, are growing 35% year-over-year, and recently closed a $40M Series C.
There is a problem the board raised at the last quarterly review: enterprise customers are churning at 3x the rate of the SMB segment in months 6–18 post-launch, and no one owns this problem end-to-end.
The VP of Product has handed you a data package and a mandate: "Figure out what's happening and bring me a strategy. You own this."
The data package:
| Metric | Enterprise ($50K+ ARR) | SMB ($10K> ARR) |
|---|---|---|
| Month 6–18 churn rate | 31% | 9% |
| NPS | +11 | +49 |
| Time to first completed project | 23 days | 4 days |
| Support tickets per seat (months 1–3) | 7.1 | 1.0 |
| % of feature requests built | 14% | 41% |
| Avg. seats per account | 47 | 6 |
Top reasons cited in enterprise churn interviews (conducted by Customer Success):
You have 45 minutes to diagnose the problem, define your strategy, and propose a scoped first step your team can ship in 8 weeks.
We expect you to use AI tools. We evaluate how you use them — not whether you use them. Evidence of iteration, redirection, and critical evaluation scores higher than a polished output with no process documentation.
The single highest-signal indicator: your video answer to the mandatory AI question. If you cannot name a specific moment where you redirected AI output, evaluators will assume you did not.
Mandatory AI question for your video: Walk me through one moment where you disagreed with, pushed back on, or redirected what the AI gave you — and what you did instead. Name the specific moment. Explain what the AI produced that didn't meet the bar, what you did differently, and why.
Video guidance for this role: Speak naturally and conversationally — as if you're briefing your VP of Product directly. Strategic clarity and opinionated framing matter. This is not a verbal fluency test. We are listening for the quality of your reasoning, not the polish of your delivery.
Submission: Upload each deliverable as a separate file directly on the Provn platform: your Initiative Brief, your README document (Sections A, B, and C), and your video walkthrough (MP4 or MOV).
Demonstrate the ability to diagnose a multi-signal enterprise problem and identify its root driver from imperfect data
Build a prioritized product strategy with explicit trade-offs, naming what you chose not to pursue and why
Design a cross-functional stakeholder alignment plan that differentiates by function and interest
Define a measurement framework that connects early leading indicators to lagging retention outcomes
Show how you worked with AI to accelerate thinking — including at least one moment where you redirected it
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